His Dark Materials: Audience And Industries Blog Tasks
Audience: 1. Young Adults (13-25) : The series appeals to young adults who enjoy fantasy and coming-of-age stories. The central characters, Lyra and Will, are young themselves, making their journeys particularly relatable to this age group. The series has a wide appeal across genders due to its strong, multifaceted characters. Both male and female viewers can find characters they identify with or admire, such as the courageous Lyra, the determined Will, and the formidable Mrs Coulter. Explorers : Explorers are driven by a need for discovery and adventure. "His Dark Materials" offers an expansive, multi-dimensional world filled with mysteries and new realms to explore, appealing to this group's curiosity and desire for new experiences. Mainstreamers : Main streamers seek security and tend to favour established brands and well-known entities. "His Dark Materials" benefits from the popularity of the original book series and its association with the BBC and HBO...