Own Research

Denotation:

There is some text that displays eggs with a certain  word "tasty" underlined deliberately to show its flavours. 

Connotation:

The advert builds on the slogan for eggs  'happy hens lay tasty eggs' The connotation of tasty suggests that these eggs having extreme flavour and will persuade the audience to purchase the eggs. There is also a person cooking the egg , preparing to gobble it.

Analysis:

The advert helps the audience understand the product as the verbal code helps them understand the actual eggs themselves. In addition, the text across the bottom of the advert uses enthusiastic words to connect with the audience and suggests the brand is joyful of their product. This adds to the positive vibes, happy brand values  that are suggested by the construction of the advert.