Demographics and Psychographics: blog tasks
1. Companies use age, gender, education , occupation, social class to create a demographic profile for their audience to get them involved with their product. 2. media companies and advertisers increasingly using audience profiling to increases conversations , as customers gain greatest access to information. Audience profiling , following the above 4 principles, enable businesses to determine where to invest their marketing resources. 3. In my opinion I think I belong in the explorer discovery as I like seeking discovery over new products and seeing how great they are. experimenting on new products is always a fun thing as it boosts small businesses as well as bringing a smile.