Audience theory: key notes and terminology

Passive: This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone.

Active: This is the more modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.
 
Hypodermic Needle Theory

This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members. 

INFORMATION/SURVEILLANCE: The Times newspaper
 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: Social Media  ( Tiktok videos )
> Why: It often gives you a a for you page which has all your interests you can enjoy and relate to

DIVERSION/ENTERTAINMENT: Video Game,  Fortnite
> Why: Its a fun and thrilling game for those who enjoy battle royale games.

RELATIONSHIPS: Films / Series
> Why: I often watch series to engage with the characters and see what happens which is quite often suspense for me and really enjoyable.

Blue Planet Paragraph:

This short blue planet clip is meant to be a relaxing and for an audience that is in the mood to rest. The clip has a narrator describing the lovely views as well as the video portraying the amazing animals that are mind blowing. It includes breath taking shots and chance to explore around the world.

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