Ownership & Control:

 1. Instagram was a threat to facebook .

 2.  Saves Time, reduces cost, better products, increased expertise, Improves marketability , creates economies of scale.

3. Increases Market Share, reducing competition , more profit, wider audience.

4. smaller companies owned by bigger companies.

5. Disney , Facebook, Sony

6. ABC, ESPN, Marvel , Lucas film , 21 century fox, holly wood records. Steam boat ventures, A&E Networks, Hulu, Vice.

7. Fox was a competitor for Disney in the film industry. Disney can expand its self, increase markets , raise market competitiveness at the same time through the horizontal merger with fox.



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