Advertising: Key Conventions

 1. The Key conventions are is the pack of skittles which says skittles and portrays a rainbow made of skittles behind the pack of skittles that has 4 different colours which are bright, yellow, purple, green and red which all display a energetic feeling. This clearly communicates to the audience as they may wanna enlighten up and buy the product due to the slogan saying "taste the rainbow" which may persuade the audience to buy their product and try it out.

2. The USP of this advert for skittles is that its the only fruity flavoured candy with a spicy kick and that it comes in different flavours with different packs.

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