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Showing posts from February, 2024

Advertising Assessment: Learner Response

 Total = 5, Grade 1 www: this is a step down from previous assessments. which makes it an important lesson in revision and preparation. ebi: once you are confident on the content you can work exam techniques. revise terminology. Q1. 0  Q2. 2  Q3. 1  Q4. 2  3. As the post-war rations and shortages ended, easily accessible supplies like laundry powder started to ease the transition.  Encouraging women to approach washing with a competitive, "winning" mindset, saying that "whiteness alone won't do."    Perceptions that a "true woman" was someone who took care of the house.  4. In important scenes, subverts stereotypes: The CEO of MOBO, Kanya King, portrayed herself as a strong, black woman in an open-plan office, positioned behind a MacBook and surrounded by props that emphasised her authority and strength (e.g., attire, expression, environment, and pose).  5. Mise en scene contributes to evoking the mood of the classic Hollywood romances s...

Advertising & Marketing: Final Index

  We have now completed our work on Advertising and need to publish a final index to demonstrate we have finished every blog task.  Every index you create is an excellent way to make sure you are  revising  the course as we go - as well as highlighting if you've missed anything. Your index should include the following: 1)  Advertising and Marketing: Key conventions 2)  Gender stereotypes in advertising   3)  January assessment learner response 4)  Advertising CSP 1: OMO print advert   5)   Advertising CSP 2: Audrey Hepburn Galaxy advert 6)  Advertising CSP 3: Represent NHS Blood campaign   For your index, the text should link to  YOUR  blogpost for that topic so you can access your work quickly and easily for checking and revision. This also means if you have missed anything you can catch up with the work and notes and won't underperform in assessments and exams due to gaps in your knowledge. Look at the video be...

Tatler: Case Study Blog Tasks

1.  TATLER IS AN AMAZINGLY TARGETED, HIGHLY SENSITIVE PRECISE RIFLE SCOPE TO THE VERY WEALTHIEST PERSONS IN THE NATION. THOSE WHO LIVE THERE OUR PAGES: A REFLECTION OF LIFE PHYSICAL AS WELL AS VIRTUAL.  2. 80,035 is the circulation. 163,000 readers; average HHI of £261,572 73% of women ABC1 83%, AB 51% Age Average (London/SE 70%): 41 TATLERS.COM 3,246 Unique Users Impressions per Page: 3.4m Typical HHI is £247,168. 89% of females and ABC1 90% AB 33% Mean Age of 29 London/SE 57% 3.  62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSORIES WHOPPING £843 MILLION WAS SPENT ON FASHION LAST YEAR, AVERAGING 96% OF TATLER READERS AND 93% OF TATLER.USERS' OWN DESIGNER FASHION ON COM 75 percent of Tatler and 81 percent of Readers.62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSO...

Represent NHS Blood & Transplant Campaign:

 1. Both 'BAME' (Black, Asian, and minority ethnic) and 'BME' (Black and minority ethnic) are frequently used in comparisons with the UK white population and are indicative of a common method of data collection and analysis, such as that used by the Office for National Statistics (ONS) and in corporate diversity monitoring.  2. The need that more individuals of Black descent donate blood that is better matched is donated by donors with Black background to those in need. As more people receive regular transfusions to address blood abnormalities like sickle cell, there is an increasing demand for these sub types.  3. Because they have a particular type of blood that can benefit those with sickle cell disease, they want more Black and Asian people to donate blood. 4.The reason this advertisement is called "represent" is that the black and Asian individuals in it are meant to symbolise the 3% of the BAME community that actually donate.   5. Lady Leshurr, a well...