Advertising Assessment: Learner Response

 Total = 5, Grade 1

www: this is a step down from previous assessments. which makes it an important lesson in revision and preparation.

ebi: once you are confident on the content you can work exam techniques. revise terminology.

Q1. 0

 Q2. 2

 Q3. 1

 Q4. 2

 3. As the post-war rations and shortages ended, easily accessible supplies like laundry powder started to ease the transition.

 Encouraging women to approach washing with a competitive, "winning" mindset, saying that "whiteness alone won't do."

 
 Perceptions that a "true woman" was someone who took care of the house.

 4. In important scenes, subverts stereotypes: The CEO of MOBO, Kanya King, portrayed herself as a strong, black woman in an open-plan office, positioned behind a MacBook and surrounded by props that emphasised her authority and strength (e.g., attire, expression, environment, and pose).

 5. Mise en scene contributes to evoking the mood of the classic Hollywood romances starring Audrey Hepburn. The clichéd Italian Riviera backdrop brimming with nostalgia for the 1950s and 1960s contributes to the mood Galaxy's central takeaway. The product is featured in multiple "pack shots," one of which is a close-up, which serves to highlight the message's reward and quality components.The story structure is in accordance with Todorov's theory of equilibrium; the fruit stall crash caused a disruption or disequilibrium, which is why the bus is stopped. When Gregory Peck shows up, Audrey Hepburn is given a chance to find a new balance. She does this by appointing Peck as her chauffeur and continuing to travel in style while enjoying her Galaxy chocolate. This highlights the main point of the product, which is about "silk" and the audience rewarding themselves.