Tatler: Case Study Blog Tasks

1.  TATLER IS AN AMAZINGLY TARGETED, HIGHLY SENSITIVE PRECISE RIFLE SCOPE TO THE VERY WEALTHIEST PERSONS IN THE NATION. THOSE WHO LIVE THERE OUR PAGES: A REFLECTION OF LIFE PHYSICAL AS WELL AS VIRTUAL. 

2. 80,035 is the circulation. 163,000 readers; average HHI of £261,572 73% of women ABC1 83%, AB 51% Age Average (London/SE 70%): 41 TATLERS.COM 3,246 Unique Users

Impressions per Page: 3.4m

Typical HHI is £247,168.

89% of females and ABC1 90%

AB 33% Mean Age of 29

London/SE 57%

3. 62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSORIES WHOPPING £843 MILLION WAS SPENT ON FASHION LAST YEAR, AVERAGING 96% OF TATLER READERS AND 93% OF TATLER.USERS' OWN DESIGNER FASHION ON COM 75 percent of Tatler and 81 percent of Readers.62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSORIES.

4. This demonstrates that Tatler is essentially a daily life guide for people, complete with travel, fashion, and beauty advice.

Media language:

1. Sans serif and serif fonts are typically combined on Tatler covers. Typically, the magazine's main headline is written in a bold, sophisticated serif font that embodies distinction, tradition, and elegance. The cover feels more lively and modern since the supporting text and subheadings are typically written in a clean, modern sans serif font. The Tatler cover's serif lettering conjures up images of a bygone era and sentiments of power and refinement. Sans serif fonts, on the other hand, provide a new and contemporary touch that appeals to a younger and more stylish audience. The way the typefaces are arranged shows how the magazine has maintained equilibrium during its lengthy history.

2. Tatler's cover lines feature fashion, leisure, and high-society events to appeal to the magazine's intended readership. They emphasise style, sophistication, and luxury with their aspirational and refined vocabulary. The glossy, behind-the-scenes glimpses into the sparkling lifestyles of celebrities on Tatler's covers entice the magazine's affluent and powerful readership. Additionally, the headlines typically make references to intriguing and scandalous tales, which entertain and attract the interest of the target audience. All things considered, the deftly constructed cover lines, which provide enticing glimpses into an exclusive and exquisite world, will captivate Tatler's perceptive and discerning readers.

3. This front cover's colour selection by Tatler shouts elegance, sophistication, and luxury. A sense of grandeur is evoked by the combination of rich, deep reds and golds, while black lends a modern and refined touch. The magazine's general colour design conveys a glossy, rich lifestyle that its target audience may identify with.

4. The model: An attention-grabbing, striking model serves as the image's main focus point. The overall appeal of the photograph is enhanced by the model's gaze, posture, and facial expression.

5. Mise en scene: The carefully considered clothing, accoutrements, and makeup in the main photograph enhance its powerful visual impact. The image's overall appeal is enhanced by the use of eye-catching colours, intriguing objects, and distinctive styling.

Body language and expression: The model's seductive, alluring, and provocative body language and expression invite the viewer to engage with the image. This attracts the audience's interest and piques their curiosity about the magazine's contents.

REPRESENTATIONS

 1. Rich, stylish folks who host lavish parties and dress expensively are the kind of people that read Tatler.       The celebrity on the cover is  Emma Weymouth. 

 2. Of all Condé Nast's journals, its readership is the wealthiest. It is targeted towards the British and           global upper class and upper-middle class (Tatler Asia, etc.), as well as those interested in society events.

 3. In the media, the working class is frequently portrayed as a "social problem," the middle class is universally viewed, and the affluent are portrayed as idealistic. Minorities are frequently depicted in the media as threats and are frequently linked to racist tropes.

 4. Rich individuals believe they must act a certain way, therefore they read Tatler to learn how to act like this. Examples of stereotypes that are being reinforced are that they exclusively purchase high-end products and that they are socialites at all times.

Social and cultural contexts:

1. Those without affluent or well-to-do origins are the ones that Tatler magazine typically doesn't highlight. The magazine's primary objective is to showcase individuals from wealthy and upper-class backgrounds. These people include celebrities, socialites, aristocrats, and well-known members of the wealthier classes of society. It is less likely that Tatler will feature someone who does not fall into one of these categories.

2. Given its special issues on holidays, spa treatments, cosmetic surgery, watches and jewellery, and private schools, Tatler's depiction of British society seems to be focused on luxury, riches, and affluent lives. With its focus on luxurious travel, spa treatments, cosmetic enhancements, high-end accessories, and private schools, Tatler caters to a niche audience that values luxury living and the finer things in life. In addition to perpetuating preconceptions of a privileged and rich part of British society, this image may not adequately reflect the diversity and day-to-day realities of living in the country.

3. Tatler magazine's front cover typically shows powerful individuals, high society members, and celebrities. Many audience segments, including those who criticise wealth and privilege, those who think the magazine promotes unachievable standards of success and beauty, proponents of social equality who find the elitist content repugnant, and those who do not share the magazine's values and lifestyles, may find offended or insulted by the front cover of Tatler magazine. Moreover, those who feel excluded or underrepresented in Tatler's coverage may take offence at the magazine's front cover.