1. Instagram was a threat to facebook . 2. Saves Time, reduces cost, better products, increased expertise, Improves marketability , creates economies of scale. 3. Increases Market Share, reducing competition , more profit, wider audience. 4. smaller companies owned by bigger companies. 5. Disney , Facebook, Sony 6. ABC, ESPN, Marvel , Lucas film , 21 century fox, holly wood records. Steam boat ventures, A&E Networks, Hulu, Vice. 7. Fox was a competitor for Disney in the film industry. Disney can expand its self, increase markets , raise market competitiveness at the same time through the horizontal merger with fox.