Gender Representation In Advertising: Blog Tasks

 1. 

2.

3.
4. 
5.
6.
7. Women have recently been portrayed as doctors, professors, athletes, business owners and other roles that were previously associated with men. In these ads, women are shown as having control over their own decisions and as being able to change other people's behaviours and thoughts.

8.Stereotypes are also prevalent in every day media. Women are often portrayed solely as homemakers and carers of the family, dependent on men, or as objects of male attention.

9. Women have entered the workforce in large numbers, and men have become more involved in household and childcare responsibilities. The impact of these changes on both men and women has been mostly positive.






Comments

Post a Comment

Popular posts from this blog

Music Video: Introduction

 1.  Style of the music video  Camera shot types. Camera angles and movements. 'Mise-en-scene' Sound – 'Diegetic and Non-diegetic' Editing techniques used. 2. T he relationship between texts, especially literary ones. 3.  In 1981, the U.S. video channel MTV launched, airing "Video Killed the Radio Star" by The Buggles and beginning an era of 24-hour-a-day music on television. With this new outlet for material, the music video would, by the mid 1980s  grow to play a central role in popular music marketing. 4.  MTV, cable television network that began as a 24-hour platform for music videos. MTV debuted just after midnight on August 1, 1981, with the broadcast of “ Video Killed the Radio Star ” by  the Buggles . 5.  YouTube remains the biggest platform for music video distribution .  85% of Generation Z said they watch videos at least once a month, while 36% said they watch them daily 6.  The illicit business of online music piracy is extre...
Read more

Tatler: Case Study Blog Tasks

1.  TATLER IS AN AMAZINGLY TARGETED, HIGHLY SENSITIVE PRECISE RIFLE SCOPE TO THE VERY WEALTHIEST PERSONS IN THE NATION. THOSE WHO LIVE THERE OUR PAGES: A REFLECTION OF LIFE PHYSICAL AS WELL AS VIRTUAL.  2. 80,035 is the circulation. 163,000 readers; average HHI of £261,572 73% of women ABC1 83%, AB 51% Age Average (London/SE 70%): 41 TATLERS.COM 3,246 Unique Users Impressions per Page: 3.4m Typical HHI is £247,168. 89% of females and ABC1 90% AB 33% Mean Age of 29 London/SE 57% 3.  62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSORIES WHOPPING £843 MILLION WAS SPENT ON FASHION LAST YEAR, AVERAGING 96% OF TATLER READERS AND 93% OF TATLER.USERS' OWN DESIGNER FASHION ON COM 75 percent of Tatler and 81 percent of Readers.62% OF TATLER READERS AGREE THAT COM USERS OWN DESIGNER SHOES & ACCESSO...
Read more

Magazines: Heat CSP

  Media Language 1.   People  purchase  magazines  in  the  hopes  that  the  content  will  be  educational  and  entertaining,  so  if  the  strap  lines  are  compelling,  they  will  be  more  persuaded  that  the  magazine  will  be  a  good  one.  The  strap  lines  also  increase  the  magazine's  desirability  because  they  highlight  all  the  fascinating  stories  that  are  inside. 2.  The word "heat" implies that it is presented in a formal manner to persons of distinction. 3.  Their photos are employed in the print layout to convey a narrative, attract the viewer's attention, and         establish a certain tempo. 4. Design and Typography          - Mix ...
Read more