KISS FM Breakfast show CSP: Blog Tasks

 

KISS FM's Mission

KISS FM's mission, as detailed on page 2, is to be the leading multimedia music and entertainment brand for young people in the UK. The station aims to provide an innovative and engaging mix of music, entertainment, and interaction across multiple platforms, ensuring it remains relevant and connected to its audience's lifestyles and preferences.

2. Target Audience for KISS FM

Key Statistics from the Media Pack:

• Age Range: Primarily targets 15-34-year-olds.
• Gender Split: Balanced gender split.
• Reach: Extensive reach across the UK with a significant presence in urban areas.

Psychographic Groups:

• Trendsetters: Young individuals who are up-to-date with the latest music, fashion, and cultural trends.
• Socialisers: People who enjoy engaging with friends and community, both online and offline.
• Fun Seekers: Those who look for entertainment and enjoyment in their media consumption, valuing humour and excitement.

3. KISS Network's Use of Digital Media and Technology

KISS utilises digital media and technology to reach its audience through various means:

• Streaming Services: Available on online platforms and apps, making it accessible on mobile devices, tablets, and computers.
• Social Media Engagement: Active presence on platforms like Instagram, Twitter, Facebook, and TikTok, engaging with listeners through posts, live streams, and interactive content.
• Podcasting: Producing and distributing podcasts for on-demand listening.
• Smart Speakers: Accessible via voice-activated devices like Amazon Alexa and Google Home.

4. Content of KISS Fresh and KISSTORY

KISS Fresh:

• Content: Focuses on the latest urban and dance music, featuring new and emerging artists.
• Access: Available via DAB digital radio, the KISS KUBE app, and online streaming.

KISSTORY:

• Content: Specialises in classic tracks and old-school anthems from the 90s and 00s.
• Access: Accessible through DAB digital radio, the KISS KUBE app, and online streaming.

5. Audience Engagement with the KISS Radio Brand

Audiences can actively engage with the KISS radio brand in various ways:

• Social Media Interaction: Commenting on posts, participating in live streams, and sharing content.
• Competitions and Giveaways: Participating in on-air and online competitions.
• Live Events: Attending KISS-sponsored concerts, festivals, and events.
• Requests and Shout-outs: Sending in music requests and personal messages.
• Mobile App: Using the KISS KUBE app for streaming, playlists, and exclusive content.

6. Active vs. Passive Listeners to the KISS Breakfast Show

Listeners to the KISS Breakfast show can be both active and passive:

• Active: Those who engage with the show by participating in discussions, sending requests, interacting on social media, and entering competitions. These listeners are highly involved and contribute to the content.
• Passive: Those who listen in the background while engaging in other activities like commuting, working, or studying. These listeners enjoy the content but do not actively engage with it.

7. Audience Pleasures in the KISS FM Breakfast Show

Using Blumler and Katz's Uses and Gratifications theory:

Personal Identity:

• Relatable Hosts: Jordan and Perri's down-to-earth personalities and experiences resonate with listeners, helping them see aspects of their own lives reflected in the show.
• Cultural Connection: The show often discusses topics relevant to young people, reinforcing listeners' sense of identity within their cultural context.

Personal Relationships:

• Parasocial Interaction: Listeners form emotional bonds with the hosts, feeling a sense of companionship and familiarity.
• Community Feeling: Interactive segments and social media engagement create a sense of community among listeners.

Diversion (Escapism):

• Entertainment: The show's humour, lively music, and engaging content provide an enjoyable escape from everyday stresses.
• Fantasy Elements: Exciting competitions and celebrity interviews offer a glimpse into the glamorous world of entertainment.

Surveillance (Information and Learning):

• Music Updates: Keeping listeners informed about new releases, concerts, and music news.
• Lifestyle Tips: Providing advice and information on trends, technology, and pop culture.

8. Changes in Music and Radio Listening Since the 1960s

Since the 1960s, several significant changes have occurred in how audiences listen to music and radio:

• Digital Streaming: The rise of digital streaming platforms like Spotify, Apple Music, and online radio has transformed access to music, making it available on-demand.
• Smart Devices: The use of smartphones, tablets, and smart speakers has made music and radio accessible anytime, anywhere.
• Social Media: Social media platforms have become integral to discovering new music and engaging with artists and radio shows.
• Personalisation: Algorithms and personalised playlists cater to individual music preferences, offering a more tailored listening experience.
• Decline of Traditional Radio: Traditional AM/FM radio has seen a decline in favour of digital and on-demand services.

9. Contrast Between KISS FM Breakfast Show and Tony Blackburn's 1967 Radio 1 Breakfast Show

KISS FM Breakfast Show:

• Interactive and Multimedia: Utilises social media, live streaming, and digital platforms for engagement.
• Modern Music: Focuses on contemporary hits, urban, and dance music.
• Dynamic Hosts: Jordan and Perri bring a lively, relatable approach with humour and personal anecdotes.
• Youth-Centric Content: Topics and segments relevant to a younger audience.

Tony Blackburn's 1967 Radio 1 Breakfast Show:

• Traditional Broadcast: Limited to AM/FM radio with no digital or interactive components.
• Music Selection: Played contemporary pop hits of the time but within the constraints of 'needle time'.
• Formal Presentation: Blackburn's style was more formal compared to the current informal, conversational tone.
• BBC Authority: Reflective of the BBC's established and authoritative presence in broadcasting.

10. Preferred and Oppositional Readings of the KISS FM Breakfast Show (Stuart Hall's Reception Theory)

Preferred Reading:

• Enjoyment and Connection: Fans love the show for its lively music, engaging hosts, and interactive segments. They appreciate the sense of community and the connection they feel with Jordan and Perri.
• Cultural Relevance: Listeners value the show's relevance to their lives, its reflection of their interests, and its role in keeping them informed about the latest trends in music and culture.

Oppositional Reading:

• Perceived Superficiality: Critics might argue that the show is too focused on superficial entertainment and lacks depth.
• Commercialisation: Some may criticise the commercial nature of the show, feeling it prioritises advertising and promotions over genuine content.
• Generational Divide: Older audiences or those with different tastes might find the show's content, music selection, and presentation style unappealing or irritating.

By analszing these aspects, we can see how KISS FM Breakfast Show engages its audience and the different ways it can be interpreted depending on individual perspectives and cultural contexts.

INDUSTRY:

1. When Did KISS FM First Launch and What Type of Station Was It Then?

KISS FM first launched in October 1985 as a pirate radio station in London. It was known for playing a mix of dance music genres, including soul, funk, hip-hop, and house music, catering to a niche audience that was not served by mainstream radio stations. In September 1990, KISS FM gained an official broadcasting license and transitioned to a legal FM radio station.

2. Bauer Media Group's List of Brands

Types of Media:

• Radio: KISS, Magic, Absolute Radio, Planet Rock, Hits Radio, Kerrang! Radio
• Television: Box TV (which includes 4Music, The Box, Box Hits, Kiss TV, Kerrang! TV, Magic TV)
• Magazines: Grazia, Heat, Empire, Closer, Take a Break, TV Choice, Bella
• Digital Media: Various online platforms and apps associated with their radio and magazine brands

Recognisable Brands:

• KISS
• Magic
• Absolute Radio
• Planet Rock
• 4Music
• The Box
• Grazia
• Heat
• Empire
• Closer
• Kerrang!

3. How Does KISS FM Make Money?

KISS FM generates revenue through several streams:

• Advertising: Selling airtime for commercials to various brands and businesses. This includes traditional radio ads as well as digital ads on their online platforms.
• Sponsor ships: Partnering with companies for sponsorship deals, including show sponsor ships, event sponsor ships, and branded content.
• Events and Live Shows: Organising and promoting concerts, club nights, and other live events. These events can also attract sponsorship and partnership deals.
• Digital Revenue: Generating income from their website, apps, and social media channels through digital advertising, sponsored content, and partnerships.
• Merchandising: Selling branded merchandise such as clothing, accessories, and music compilations.

4. How Many Listeners Does the KISS Breakfast Show Have and How Has This Changed in Recent Years?

As of the most recent data available, the KISS Breakfast show attracts approximately 1.4 million listeners each week. This figure can fluctuate over time due to various factors such as changes in hosts, competition from other radio stations, and shifts in listener preferences. In recent years, there has been a general trend of radio stations experiencing variations in listener numbers as they adapt to changing media consumption habits, such as the increased popularity of streaming services and podcasts.

5. How Is KISS FM Regulated and What Can Happen If They Break the Rules?

KISS FM is regulated by Ofcom, the UK's communications regulator. Ofcom sets standards for broadcasting content to ensure it is appropriate and adheres to the Broadcasting Code, which includes guidelines on:

• Harm and Offence: Ensuring content does not cause unnecessary harm or offence to the audience.
• Privacy: Respecting the privacy of individuals.
• Due Impartiality: Ensuring news and factual content is presented with due impartiality.
• Protection of Under-Eighteens: Ensuring content is suitable for younger listeners, especially during times when children are likely to be listening.

Consequences of Breaking the Rules:

• Fines: Ofcom can impose financial penalties on stations that breach regulations.
• Corrections and Apologies: Stations may be required to broadcast corrections or apologies.
• License Revocation: In severe cases, Ofcom has the authority to revoke a station's broadcasting license.
• Content Restrictions: Additional content restrictions can be imposed on stations found to be in breach of the guidelines.